Thrfting in India is Evolving! Indian thrifting culture is fragmented and needs a One-Stop Destination. This case study explores the opportunity to design a unified platform that simplifies the thrifting experience for Indian buyers and sellers.

This project was a product of my Master’s thesis, rooted in extensive research on the handloom craft of Maheshwar, its legacy, the challenges faced by weavers, and the reasons behind declining sales. Through research-led insights, the project proposes strategic branding and craft tourism positioning as a means to preserve, promote, and sustainably strengthen the Maheshwari textile ecosystem.

A wayfinding intervention designed to improve classroom and seat navigation within the LHTC complex of IIITDMJ during examinations. The project aims to reduce student anxiety, save time, and create a smoother exam-day experience.

This project analyses and redesigns commonly used printer icons by evaluating icons from popular brands through user testing including preliminary experience mapping, ranking, comprehension, and stereotype tests. Based on user feedback, the Icon Set was systematically redesigned and re-evaluted through post-redesign testing to improve clarity, usability and overall user experience.

A branding project for The Cafe Brew, an elevated coffee brand inspired by India’s rich coffee heritage and crafted for modern thinkers and urban professionals. The identity blends tradition with contemporary sophistication, creating a warm, elegant space for work, conversations, and a perfectly balanced cup of premium Indian coffee.

House of Clay is a pottery studio rooted in the essence of earth and materiality, crafting functional ceramics and bespoke installations while fostering community through artisan-led workshops. Its bright, quirky identity featuring earthy tones that reflects warmth, craftsmanship, and the joy of creation.